Monday, February 25, 2008

An Easy way to Deal with Email Viruses and Worms

If you feel intimidated when someone tries to teach you something new on the computer, this article is for you!

In the course of my career, I’ve worked with many people who I knew were smart but were convinced that they couldn’t learn how to do new things on a computer. At some point, they’d convinced themselves that they weren’t one of those “computer people”. I would try to teach them how to do something that would make their work a lot easier or faster, and I could see them shut down immediately. “I can’t do stuff like that. I’m just not good at it.”

In a few cases, my colleagues were simply amazed that I knew how to do things like upload photos to the Internet or how to start a new folder in Windows. Some would tell me that I must have some special gift for technology. I would just laugh and tell them that nothing could be further from the truth! I have a degree in psychology. I’m not a math and science type of person, and if it weren’t for the patience of my tech-minded husband and friends, I never would have learned how to do these things.

The fact is, computers are such a part of our lives, that you can’t afford to think of yourself as not a “computer person”. The reason I think that a lot of people are intimidated when learning about computers is that so much of the instructions and directions are full of jargon and assume that people have as much technological knowledge as people who work with computers for a living.

I’m convinced that if I can do it, anyone else can do it too. All it takes is an open mind, confidence, and someone to explain things to you step by step in plain English.

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Aside from using anti-virus software, there is another way to keep some email viruses or worms from driving you crazy and clogging up your inbox. While the "Sobig" virus seems to have died down, there are sure to be some like it in the future. If you would like to prevent these bogus Emails from reaching your inbox, you can set up rules in Outlook or Outlook Express to send them directly to the delete folder.

Although the Sobig virus seems to be under control, it might be good practice to do this now. That way when the next big virus comes around, you'll be able to filter it out right away. It might seem like its difficult, but I know that anyone can do this. If you're smart enough to do your taxes and balance your checkbook, you can do this, trust me.

If you're using Outlook Express, go to Tools, then select "message rules" and then "mail". A box will pop up with buttons on the right side of the window. Hit the "new" button. Another box pops up with three windows. In the first box, click the box next to "Where the subject line contains specific words".

In the second box, click "delete it". Now in the third box it should say, "Apply this rule after the message arrives/Where the Subject line contains specific words/Delete it." Click on the words "contains specific words".

This is where you tell the program what words to look for in the subject line. It’s very important to remember that this is case sensitive, meaning that if you put "abc" in, it will only delete emails with "abc" in the subject, and not "ABC" or "Abc". For the Sobig virus, there were seven subject lines that were commonly used. If you would like to read more about this, go to http://www.webpro.com/iq/SobigF.asp The subject lines are:

  • That movie

  • Wicked screensaver

  • Your application

  • Approved

  • My details

  • Details

  • Your details

  • Thank you

It’s a good idea to copy and paste the phrases above to make sure the capitalization is exactly the same. (copy=control C, Paste=Control V)

Enter the first phrase into the box and then click on the "add" button to the right. That phrase will appear in the box below. You can add as many phrases as you'd like, clicking "add" after each one. When you're done, hit "ok" Then hit "ok" again.

At this point, we are back to one box open with buttons on the right. Be sure to click the "apply now" button if you want the rule to apply to the email that is already in your inbox as well as any future emails.

When you are done with that, click the "ok" button and you're finished.

If you use Outlook, the process is a little different.

First go to Tools, and then choose "Rules Wizard". Click on the "new" button on the right. It should say at the top of a new box "What type of rule would you like to create?" There will be a list of types of rules: you want to choose "Check messages when they arrive", which is at the top so it should already be highlighted. Simply click on "next".

The next box asks you "which conditions do you want to check?" with a list of choices, each with an empty box next to it. Scroll down until you get to "with specific words in the subject", and click the box in front of it.

Once you click it, you'll notice that "with specific words in the subject" appears in the box below. Click on the "specific words" in the lower box here to specify which words the program should look for.

This is where you tell the program what words to look for in the subject line. It’s very important to remember that this is case sensitive, meaning that if you put "abc" in, it will only delete emails with "abc" in the subject, and not "ABC" or "Abc".

For the Sobig virus, there were seven subject lines that were commonly used. If you would like to read more about this, go to http://www.webpro.com/iq/SobigF.asp The subject lines are:

  • That movie

  • Wicked screensaver

  • Your application

  • Approved

  • My details

  • Details

  • Your details

  • Thank you

A new box will pop up that says, "search text" at the top. Enter one of the phrases you want to filter out and click "add". You may enter as many phrases as you'd like, clicking "add" after each one. When you're finished, click "Ok". You'll be taken back to the previous box. Click "next" at the bottom.

At this point, you have two choices. You can either specify that these emails go into your delete file to be reviewed later, or you can specify that they be permanently deleted from Outlook so that you never see them. At this point, either click in the box next to "delete it", which simply moves it automatically to the delete folder, or click "permanently delete", which means that you will never see the email at all and won't be able to get it back.

Click "next" again and you're now at the exceptions box. I can see no reason to use the exceptions when dealing with the Sobig viruses and others like it. There might be a temptation to make an exception for people who are in your address book or close friends. But remember, a virus will take over someone else's address book and send you emails without the person ever knowing. Anyone in your address book could send you an infected email without knowing it. I recommend that you hit “next” without selecting any exceptions at this point.

In the next box, the program would like to know the name of the rule you've just created. You might want to call it "viruses #1" or something similar. Click finish after naming your rule. At this point you have another choice: you can apply the rule you just created to the mail already in your inbox, or you can choose to have it apply only to the incoming mail from now on. Choose either "run now" or "ok".

You're finished. That wasn't SO hard, was it? You might even want to set up some more rules to help you organize your inbox or to filter out spam or unwanted email.

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Some more information about attachments and viruses/worms:

Email viruses and worms almost always are transmitted through attachments. Remember after the Anthrax scare in the US a couple of years ago when everyone was very picky about what mail they accepted and opened? Anything that looked suspicious or didn't have a return address wasn't opened.

Think about attachments in the same way. If you get email from someone you don't know, don't open the attachment! If the email doesn't say anything personal to you or use your real name, don't open the attachment. You can always send an email back to that person asking them about who they are or what the attachment is for if you're in doubt.

What you need to know about the difference between spam and viruses:

Recently online I've seen a couple of people referring to the emails they get from viruses as spam. If you want to impress your friends and coworkers with your technological savvy, you need to know that spam is unwanted and unsolicited email you get for a commercial purpose. The intention of the email is commercial. Someone wants you to buy something, be a part of their program or visit their website.

Email you get because of viruses is technically not spam. Although it is unwanted, its intention is not to advertise or market anything, it’s simply a nuisance created by someone with too much time on his or her hands!

Also keep in mind that viruses commonly get into people's address books and send out automatic emails to everyone on the list. Your friends and relatives are not sending you infected email on purpose.

Thursday, February 21, 2008

Alternative E-Commerce Solutions

Over the past several years, the Internet has emerged as a breakthrough technology that has and will continue to transform the way we live and communicate, and especially the way we do business.

No matter if you are selling a product or a service, the Internet is a means of reaching markets that had otherwise been unreachable in the past. And, it also provides ease of purchasing and selling almost anything online…also known as E-Commerce.

But, for many businesses, especially start up and small to mid size businesses, having a website that includes the usual E-commerce capabilities is just not in their budgets. Setting up merchant accounts and secure servers can get quite costly.

So, if you are really wanting or needing to have e-commerce capabilities on your website to sell your products, but your budget just won’t allow it, there are a variety of alternatives to the expensive online route that you can consider.

Your first choice allows you to accept credit card payments but without a secure server. Some financial institutions, which offer credit cards, also offer Traditional Merchant Accounts. This allows you to manually verify credit card information from those that want to purchase from you. But, you should be aware, if you ask for credit card information from your website without the guarantee of a secure server, you may run into hesitation from potential customers.

Another alternative to the expensive merchant account is to accept cheque payments online. For this you will need to acquire software or a program that will allow you to print MicroPrint (the small numbers and characters at the bottom of a cheque… ie. routing #, account #, etc.). There are several cheque writing programs available, including those found at Checker.net and Checkman.com.

The procedures involved to use this payment method are to first set up a form on your website. You then send an invoice to your customer with direction to the cheque-form page, which they must fill out and submit, via your cgi program. You then verify the funds and information and then the software prints the cheque on special cheque paper, which you can purchase at most business supply stores.

You can also have the above type service online, via such sites as Paybycheck.com.

Another alternative, which is rapidly becoming the choice of many online product and service providers, is Online Payment Systems. There are several of these systems available but I have only found one that has features available to Canadians. Called PayPal.com, this service allows you to set up an account with them and they verify the credit information of those buying from you. Now, many features that this system has to offer are still limited for Canadian retailers but you are still able to set up an account, bill your clients, and receive payments into your Canadian bank account or credit card account with only minor service charges being applied.

Taking advantage of the expansive market of the World Wide Web does not mean that you have to go bankrupt. You can still get on the E-Commerce bandwagon and accept payments with the above listed services and other alternative payment systems that may be available. Actually, most of these services are all that the average small business, especially those in the service industry, really need. And they don’t cost a fortune.

Tuesday, February 19, 2008

All about the new SCMAD Certification Exam

Introduction

The mobile market is envisioned as the next technological wave by leading industry experts. With approximately 150 million mobile phones – roughly 3 times the user base as that of desktop computers – it might well be the case. Due to the fragmented nature of the mobile market, with various manufacturers competing to get their share of the pie, Java is once again poised to be the best programming language for the mobile market with its Write Once, Run Anywhere technology.

The specifications around the Java for Wireless Technology initiative have been proposed and backed by most of the leading mobile phone manufacturers (Nokia, Sony Ericsson, Siemens, T-Mobile, to name a few) and hence, one can expect device support and continued innovation.

The Java 2 Platform, Micro Edition (J2ME) offers a highly optimized virtual machine which can be used to run Java applications on devices ranging from resource constrained devices like smart cards, pagers, and mobile phones to high end devices like handheld computers and set-top boxes.

Keeping the limitations of the mobile devices – both in size and in memory – in mind, the Java Community Process has developed a series of standards constructed in a modular fashion to ensure that various features are standardized while keeping the architecture at an abstract level.

While the J2ME itself includes a lot of other features and is also not limited to mobile phones, the certification concentrates on the developer’s ability to create and install programs for mobile devices, such as cell phones and Personal Digital Assistants (PDAs).

You might want to consider taking this exam

  • If you are already into writing J2ME applications for mobile devices and want to be recognized for your skills.

  • If you are a developer who has already written a few programs for wireless devices, the preparation will give you in-depth knowledge of various concepts.

  • If you are a seasoned J2SE/J2EE developer and want to start writing highly optimized Java applications for mobile devices, this certification is a jump-start for achieving the same.

  • If you do not have too much of an idea about technologies like Wireless Programming or Game Programming, preparing for this certification will be a great incentive to get a foothold in this technology.

  • If you want to learn and master the cutting-edge technologies that are round the corner.

This article will provide a basic understanding of the scope of the certification and will also give details about the certification along with the useful resources to get started.

What you need to know?

The Sun Certified Mobile Application Developer (SCMAD) tests the developer’s knowledge in the following five specifications.

  • Java Technology for the Wireless Industry (JTWI 1.0) JSR-185

  • Connected, Limited, Device Configuration (CLDC 1.0/1.1) JSR-030/JSR-139

  • Mobile Information Device Profile (MIDP 2.0) JSR-118

  • Wireless Messaging API (WMA 1.1) JSR-120

  • Mobile Media API (MMAPI 1.1) JSR-135

Exam Information

Prerequisites

You should have passed the Sun Certified Java Programmer (SCJP) – any version – to appear for this exam.

Objectives

Details of the certification objectives can be found at the Sun website. The major objectives are

  1. JTWI (JSR 185) and Overview / JTWI-compliant Wireless Applications

  2. CLDC 1.0/1.1

  3. Security (both CLDC and MIDP)

  4. Networking

  5. Application Model/ Delivery/Lifecycle/Provisioning

  6. MIDP Persistent Storage

  7. Push Registry

  8. MIDP UI API

  9. MIDP Game API

  10. Media using MIDP 2.0 and the Mobile Media API 1.1 (MMAPI)

  11. Wireless Messaging API 1.1 (WMA)

Passing Score & Time

The exam consists of 68 questions, and the pass percentage is 55%. The time allotted for the exam is 150 minutes. The fee for the exam is $150 for U.S. candidates and might vary for other countries. Please visit the Sun certification website for more details.

What you need to do?

This exam might be slightly tougher than the other exams since the technology is fairly new and the community support is limited.

Since the API set is relatively small, you can cover the topics quickly. On an average, it should take you around a week to cover each topic if you are familiar with Java and have written or attempted to write a few programs using J2ME. If you are new to wireless programming, you might want to allocate around 2-3 months (2 hours a day at least) for preparation.

To prepare for the exam, it we recommend that you do the following:

  1. Download the Java Wireless Toolkit (2.0 or above).

  2. If you have a J2ME enabled cell phone, download the toolkit from that vendor. For example, Nokia and Sony provide free toolkits and emulators that will help you program in those devices.

  3. Download the PDF versions of the specifications mentioned above.

The best way to get an idea about wireless programming is to actually write some programs and deploy them to a cell phone. This will go a long way in your preparation, since the creation and delivery of wireless applications is quite different from that of the standard or enterprise applications. You should develop at least one program for each specification to get a feel of the API. Some of the programs you might want to develop are

  1. A program that takes a name and prints out “Hello ” (tests the UI API)

  2. A simple game or a drawing, like the traditional Paddleball game or various geometric shapes moving in the screen (tests the Game API)

  3. A program to read an image off a website and display it on the phone (tests networking)

  4. A ‘signed’ Hello World! Application (tests security)

  5. A program that plays a simple tune (tests MMAPI)

  6. A program that displays a text message (tests WMA)

  7. A program that calculates tip for various pre-defined scenarios (tests RMS)

To understand the concepts of J2ME programming, you can read the official J2ME tutorial, which is very comprehensive. Some useful books are also listed in the resources section.

Most of the questions will be code-based and hence, it is very important that you understand how the code is structured for various specifications.

You might want to consider purchasing the SCMAD exam simulator by Whizlabs, which contains numerous questions of varying difficulty levels spread across five mock exams and a quiz and also lots of useful tips for the exam.

Assuming that you have Whizlabs SCMAD Exam Simulator, {available at http://www.whizlabs.com/articles/scmad-article.html} you can use the table below as a starting point for developing your preparation timeline.

Week Objective Notes

0 Diagnostic Exam Gives you a feel of what to expect

1 CLDC 1.0/1.1 Basics of the VM and its requirements

2 Application Lifecycle/Provisioning Basics of MIPD and its requirements

3-4 MIDP UI API Develop and deploy Program 1 after this

5 Networking Develop and deploy Program 3 after this

6 MIDP Persistent Storage Develop and deploy Program 7 after this

7-8 MIDP Game API Develop and deploy Program 2 after this

9 MMAPI Develop and deploy Program 5 after this

10 WMA Develop and deploy Program 6 after this

11 Push Registry Small, but complicated, and is related to WMA

11 Security Helps in packaging applications securely

12 JTWI Gives an understanding of how the technologies are tied together

12 Mock Exams Test your preparation. Revise weaker sections.

Finally, you can take some mock exams to prepare yourself from a certification standpoint.

Tips and pitfalls

  • Understand the conceptual difference between a J2ME configuration (like CLDC) and a J2ME profile (like MIDP).

  • Memorize the software and hardware requirements of the various specifications.

  • Memorize the class hierarchies of important APIs like Generic Connection Framework, High level and low level UI API, Media classes of MIDP 2.0 and MMAPI 1.1.

  • The exam tests the understanding of the features and differences between low level and high-level API for UI programming. So, learn them well.

  • Understand that differences between the media support of MIDP 2.0 and the MMAPI 1.1.

  • Apart from the knowledge of writing proper J2ME code, the exam also tests the ability to write valid Java Application Descriptor (JAD) and manifest files that are used to markup the deployment details of an application. So, practice writing the descriptors well and deploy the application in the toolkit to understand the behavior of various deployment tags.

  • Remember that the exam is a vendor neutral exam. So, you can safely ignore learning the vendor APIs (like the APIs provided by Nokia, Sony Ericsson, and so on).

  • The best reading material for this exam is the specification document. So, allot enough time to go through these documents and learn the concepts and API well.

  • Make sure what you read is relevant to the exam objectives. A common pitfall is reading and spending time on things that you may not require for the exam.

  • As mentioned earlier, try to develop a practical example for each concept as this will help in a better understanding of the concepts.

Conclusion

With a huge customer base and vast popularity, wireless devices are here to stay. As the wireless technology improves and as the next generation devices come into the market with increased bandwidth, the demand for interactive and feature-rich wireless applications will greatly increase. Having a know-how of wireless programming will give you a competitive edge and will prepare you for the future.

Resources

  • J2ME tutorial by Sun Microsystems, Inc.

  • SCMAD.com provides a comprehensive list of preparatory resources for the certification exam.

  • Exam notes by Sathya Srinivasan, to get you started on the certification

Forums

  • Whizlabs SCMAD Certification Forum

  • SCMAD trail at JavaRanch (You might also want to visit the J2MEtrail)

Books

  • Wireless Java: Developing with J2ME by Jonathan Knudsen

  • Wireless J2ME Platform Programming by Vartan Piroumian

  • J2ME: The Complete Reference by James Keogh

  • Enterprise J2ME: Developing Mobile Java Applications by Michael Juntao Yuan

Exam Simulators

There are many ways to prepare for certification exams, one of them being through the use of exam simulators. With these you cannot just identify your weak areas, but also get a feel of the test environment.

Whizlabs has launched worlds’ first-ever SCMAD (J2ME Certification) exam simulator {available at http://www.whizlabs.com/articles/scmad-article.html}that ensures your success in the exam with its high-quality mock tests and quick revision tips for the exam.

Alien Intruders!

You probably didn't casually invite, or extend a formal attendance request to, these undesirables known as viruses.

Regardless of your opinions, such cyber-nomads may call on you, complete and active, with their destructive payloads.

So what is a virus?

A virus is a program that can self replicate or reproduce itself.

These programmable pirates have a special talent for attaching themselves to executable programmes. When such programmes are executed (often by you, but not always), so is the virus.

They don't necessarily have an ".exe" file extension and are relative masters of disguise. Extensions can be doubled-up to create an optical illusion or optically misleading appearance.

A boot sector virus is probably the worst in so far as it will upset the normal loading of your operating system and therefore, disable your computer. Pointers to your 0.S., can be overwritten, effectively, rendering it to be non-existant. That's never a good thing but not the end of the world, however it seems.

Following, is an example of how devilishly deceptive these vindictive vermon are, in their presentation

A friend of mine rang me last week in a distressed state, with news that her I.S.P. was threatening to shut down her e-mail account because her computer contained viruses affecting her outgoing mail This message seemed to come from her provider but in fact was created by a worm (type of virus). The e-mail was complete with the providers U.R.L., instructions to open its attachment (which it claimed that it contained a free virus cleaner) and even a password to access the attachment. This password could "swing" some cautious people to believe that the attachment was legitimate. Indeed there was only one mistake and it was that the e-mail in question was addressed to "Dear account holder" and not her specific e-mail address.

What is often helpful in determining legitimatacy, is to simply check the properties of the particular mail or e-letter. Where the "from" field can be set to display any name(as spammers demonstrate), more info. via the properties option, may help you to decide.

Attachments are potentially dangerous. You should train yourself to look for such things, and not exclusively this. If you have a suspicion, ignore them. If it seems an awful lot more important than account closure warnings (family matters), then simply ring the addressee in question. Surely most other matters can wait until office opening hours in cases where 24-hour telephone support is not an option. Incidentally, the described worm is a BAGLE variant and is currently in circulation and though it can be cleaned, can also be disruptive.

Smallish text files can be copied and pasted into your e-mail client, eliminating an unnecessary attachment. Doing this will increase the chances of your friends recieving your mail as account providers can have automated software that block mail outside certain perameters, and often legitimate ones are blocked. The limitation when pasted directly into your client is file size.

Incidentally, free and other accounts, in a bid to obliterate spam, can make sucessful mail delivery a nightmare. An option is to put your info./file/picture on some free webspace and simply e-mail the link to it.

Another virus infects your macros( a program,within a program that is similar in delivery to predictive text), and is known as a macro virus and affects the usability of associated files, which are usually files produced using text editors or word processing programs.

Saving such files in R.T.F. or rich text format where you have an otpion, is helpful. Turning your macros "off" could be considered, but their benefits are lost and the virus has won, even before entry.

These are harmless enough and there is no need to freak out. A free cleaning option is mentioned below.

If your great grandmother, untypically sends you software as an attachment, and typically sends you a woolen sweater, then alarm bells should sound.

Anyone who depends on their P.C. as a tool and not a toy, needless to say, should discourage forwarded jokes.These jokes can be time-consuming to read, can be colossal in number, are often habitually forwarded, and not really worth the threat. Believe me when I say that I'm opposite to a "killjoy" and mean this, for semi-serious users who rely on their respective and respected machines.

Consciously or unconsciously, forwarding is "viral", and a perfect vechicle to that end. While it is a very useful and functional tool, perhaps its' use could be limited to its' initial purpose. Human interaction can contribute to the propagation of "troublesome transients". There are other ways to communicate with your friends.

Of course, if you can afford it, you should get an anti-virus program. Corporations, companies and anyone without financial restraint have such programs updated continuously as no-one can predict when (in real time) that some virus creator will decide to unleash his newest version. Previous virus definitions are of little use in protecting against future viruses. Such definitions describe the nature (how and where infection occurs) and an engine is used to scan or locate and clean the infected files. Given the reproductive properties of viruses, the amount of such infected files can be enormous and sometimes they are files with particular extensions.

Regular domestic P.C. users should probably update their definitions weekly and there are anti -virus software manufacturers that will scan your machine for free (use your search engine) but it should be remembered that the virus could already be in your machine at this stage. The program that you pay for can block them at all entry points and is the nearest thing to protection.

Definitive protection requires you to connect to nothing, insert or install nothing, network with no one, and perhaps swabbing your machine with an industrial disinfectant. However, I would consider such measures to be excessive and no way to live your productive life.

Wishing you the best of luck for the future, and may your connection with these "malicious modem and medium migrants" be in the singular, as most of us learn more diligently(not faster), through experience.

Wednesday, February 13, 2008

Alert Marketing - Get Google Search Results By E-mail

Sometimes our jobs as marketers means we need to look beyond the obvious. Google, for example, offers their Google Alerts service. At first glance, this may seem most useful to companies who want to track certain searches within their industry, or to hobbyists who want to stay on top of changes in their topics of interest.

But Internet marketers can also use Google Alerts to help keep track of what's going on around the net, and even to keep tabs on their direct competition for that matter. Google Alerts, which are email notifications, can be created based on the top 10 Google news stories, but more helpful to marketers is the possibility of creating alerts for the top 20 Google web search results.

By setting up alerts for your competitor's company, web site, brand, or product name, you can monitor search results for changes. Some results may indicate a new product launch, or perhaps a publicity campaign, and you will be able to make appropriate adjustments in your own business.

If you want to market an affiliate product through SEO, you can monitor the top 20 results for a search on that product. You will know if and when your site breaks into the top 20 results, and can watch it as it hopefully continues climbing to that first position.

There are other uses as well. SEO firms can monitor clients' results. Niche marketers can easily monitor both industry news and niche search results. You can even monitor search results for your best keywords and your own high ranking pages.

Google Alerts, though free, can provide valuable marketing intelligence to online entrepreneurs who take advantage of it.

By Jakob Jelling

Sunday, February 10, 2008

Affiliate Communication

Communication is Key!

When building an affiliate network communicating with affiliates is important for merchants to maintain a good relationship. An affiliate's web site targets visitors, who may not necessarily view a merchant's web site, and therefore expands a merchants market. An affiliate may not be able to actively keep up with the merchants product, it is important for a merchant to keep affiliate's informed about new product information, sales, new releases, links, graphics, promotions and special offers.

Keep in mind, not all affiliates are going to produce a high volume of traffic, and importantly, visitors who want to purchase a merchant's products or services. The occasional gem makes the time taken well worth your effort. Talk with successful affiliates, find out what they are doing to effectively promote your software, and use that information to assist those affiliates who are not as successful.

Assist affiliates in understanding your product; no one knows your products like you do. For affiliates to drive traffic that will convert to sales, they need to understand the benefits of the product they are marketing. Once an affiliate knows the product, they will be better able to act as an extended sales force. In order for the affiliate to make the effort, you simply must support them!

Make Communication Easy

Many 3rd party affiliate-tracking programs notify both the affiliate and merchant of a sale. This can often be automated and will create positive communication between merchants and affiliates. Making an affiliate's role easier will help them increase earnings and further promote a merchants site.

Provide affiliates with great looking graphics and sample text. Graphics that work best are those that highlight your web site, yet fit the look of an affiliate's web site.

Newsletters are another great way to get information to affiliates. Include tips and specific for affiliates, along with general marketing advice that helps with site promotion. If you are looking for software to manage newsletters, I highly recommend Group Mail -. http://tinyurl.com/23ljy

Affiliate Taboos

An affiliate generates a sale for a product and the merchant promptly decreases the commission. This sends a very negative message to the affiliate, in many cases they've taken a lot of time to place links, promote products and because they've driven effective traffic their commission is decreased. If its necessary to decrease a commission for whatever reason, be sure to include a personal note detailing the reason and letting the affiliate know that you still support their efforts.

A Cheat?

An affiliate sale occurs, you go to their website and don't find any links you decide they must be cheating you! This conclusion is simply a based on poor communication and reporting. Many, many affiliates have multiple sites, very few affiliate tracking programs allow affiliates to list multiple sites, and in many cases the number of sites listed do not accurately reflect the number of sites owned and managed by the affiliate. Additionally many affiliates manage opt-in newsletters that may result in sales, but links are not visible on a website. An example of a popular ezine often promoting affiliates is Lockergnome!

Links, Links, Links

Keep your links valid! If you update a section of the site or remove an offer provide a redirect or retain the link saying that such and such offer has expired and a new one has replaced it. It seems a waste to discard targeted traffic because a special has expired. Be sure to communicate with your affiliates, and if a link will only be good for a specified length of time tell them up front. When an offer expires notify affiliates a week prior to the expiration with a reminder. This will give them ample time to make any needed updates.

Added Incentives!

Affiliates love added bonuses for reaching goals or specified levels of sales. Many of the 3rd party affiliate vendors run contests and provide large incentives for their top performing ones. Reward and praise successful affiliates.

Affiliates tend to be experts in other areas, which relate to a merchants business; therefore, by communicating useful information, and helping affiliates increase their earnings, they will give added exposure and increase your sales. Communicating with affiliates will ultimately benefit visitors of both sites. A little effort in the beginning can mean big rewards in the long run.